Keratin treatments – also referred to as Brazilian keratin treatments – are chemical treatments that capitalize on the protein Keratin, which helps strengthen hair to prevent breakage, heat damage, and frizz.

The process Be prepared to get comfortable – the time in which the treatment takes depends on your hair length and type.

The process begins with your stylist washing your hair then applying the keratin treatment onto your still-damp hair, which will sit for 40 to 60 minutes if you decide to get the organic keratin treatment. Finally, the treatment will be heat-activated, and your stylist will straighten your hair.

Benefits to Keratin hair treatments Keratin – a protein naturally made in the body – is found in our hair, skin, and nails.

When you receive a professional keratin treatment, you’ll be able to enjoy these benefits: Silky-smooth hair Keratin smooths cells that overlap to form hair strands leaving you with less frizz which equals more manageable hair. Long-lasting results Your keratin treatment can last up to six months with proper care – this includes not washing your hair as frequently (2 to 3 times a week is perfect). Manageable hair For ladies or gentlemen with thick frizzy hair, keratin helps to make it manageable. If you use heat to style your hair frequently, you’ll notice that your hair dries more quickly with a keratin treatment. You’ll also enjoy the perks of saving your hair from heat damage as keratin allows you to air-dry your hair while maintaining a fantastic aesthetic of your hair.

Maintenance Once you receive a keratin treatment, the maintenance is easy. However, please not once you have the Keratin treatment, chlorinated or salt water can shorten the life of your keratin treatment. We also recommend that you invest in shampoo and conditioner, free of sodium chloride and sulfates, as they can strip your hair of the treatment.